Thursday, February 25, 2010

Life in Retail


I can see why so many people that come up with a design for a new product get their self in a major mess when they try to get retailers to take on the new product. First thing they do is not be truthful at all, about how much they are selling now. Well everyone that is a buyer in today's world can look your product up and so can we. Everyone knows what your real sales are at all times. Face it if your new to the market just say that in your pitch. No major retail company will take a chance on anyone at all or new product unless you prove your sales numbers. Numbers are where the facts are. That means sales on all level. Start at the independent store owners to create your sales numbers and have you contact sheets of all the stores that are selling your product with pictures. Get involved with great distributors and follow through with what you say you are going to do in promoting the product you are involved with. I have seen some good products loose their way over promising the moon and delivering a pebble. We have a 101 distributors that can help you succeed in all levels of a product roll out. Providing the contacts and pictures of your placement at each location that your product is in.

Jim Gandolf

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