Desperation in sponsorship ! Why ?

Look people to find a sponsor out their in the real world you have to build a relationship with certain companies that you can create money for them. Do not call companies that all ready sponsor some other team! Go out their in the world and start you own deal. Look at all the people that you know, and how you could help them, tie that knowledge into an outline. Then start to plan the profit center for your race team. Don't trust anyone until you have the process to make money down on paper and can test the process. Look to many people out say, " All I need is the funds of a major race team, and we can compete!" Are you kidding me? You have had resources all along to get this financial process rolling down the right track to success. Look how all of your knowledge in your own world can achieve success in racing. Look you need funding in racing, that is a major fact of the sport. Build your own brand of product and get the manufacture behind you at all levels of product placement. You look crooked; by calling companies that sponsor other teams, and ask the sponsor if they are happy? Get a grip people; that are in racing. Go after a plan that who ever you get involved in the sport, and that plan should be the success of building a brand of great sales and success on all levels. You race team will not cry the money blues. Now this process does take time on all levels for success. This is not a fast payout. The proper planning and commissions schedules do take time. So does planning the best racing environment for your team and driver. Don't sit their and plan for some broke driver to come along with a one shot deal to get in a race car. You'll end up broke in a few weeks. How do you build a building without a blueprint? The same is with race teams. Focus on all funding opportunities around you at all times. Build good companies around you at all times on all levels. It's up to the race team and the drivers to make branding work for all levels in racing. The fans win, and so does the sport.

By: Jim Gandolf