Being Careful at the Track This Year!

I have noticed that some of our competitors at a race event will walk right up to your sponsors and try to get friendly. I cannot believe my eyes at times. Now I am not saying everyone does this. Wait a minute; let me say “Yes” they do. I don’t care what race teams you are racing against. Some of these so called marketing people will walk right up and try to do business right in front of your face. Hello with your sponsors that are with your race team. Now the way to fix this is with solid tour groups at the race track. Have a good group of trained personnel to keep the sponsor very active with excitement. Have a strong action plan at the race track. Have your team aware of who the sponsors are and where they are at all times. Have your race crew (from your team at the track) keep their friend from other race team pit crews away from your set ups at the race track. Everyone from your race team keep the same pit crew gear on; like same color shirts and pants so the team manager can stay focused at all times. Have the sponsors wear a different color hat from your pit crew. Pay close attention; to whom your race team is going out to dinner with, while you are on the road. Just some simple tips to keep the nonsense away from your race team this year. Good luck to all this year, and the season is creeping up on us all.
Jim Gandolf