Wednesday, April 25, 2012
Game on action; for the Indy 500!
Now I have to say my many years of being a fan and a supporter of racing I have to say, “Indy 500 is the most important race of the year!” The reason why I know this is because of the pressure that one race can put on one to achieve success in that few days of May! It used to be that you had a whole month to plan business for the month, but for now you only have a few weeks. I feel that the only way to achieve success in this month of May is to have started with your client base many months ago. I have through experience have had problems not being set right for this month. Your sponsors should be set and have paid by now. Well we all know that there can be that last minute adjustments for this great month. Do not waste your time with pipe dream deals; it can get embarrassing as if everyone will be looking at you in the wrong way. Now I know them and they all sound good, these wonderful great deals, but; in reality they are a waste of your time. This is the real super bowl of racing; and you just can’t be stupid over this time frame. I have learned from experience in the past. I can explain to everyone even though you have raised a great amount of funds in racing, all everyone looks at are your mess ups. Now back to business; know what your clients’ needs are. That is why you are there! Understand your client’s business strategy and sales goals to help them in this month of May. Look at your team of people to achieve the strong team members to suite their passions to help you and your clients needs. Pay close attention to what your teams of people are saying to others. If they talk about other people in a bad way; what are they say about you when you’re not around. Clean that up quick. Have your tour guide people give you a tour though a mock up pit and garage area. That system really works. Make sure you pay close attention to what your team of people say to your clients at all times. If something is out of line get that corrected as soon as possible. This is where I have to express the most of my skills in this month. The next step is to make sure you are on top of the entire Indianapolis Motor Speedway event calendar. Get your client involved on all levels. This will be the best experience of their lives. They have paid for this experience so let them have the best time in the world. There company is on the world stage now. You have put them there. Make this a great experience for everyone. You and your clients will never forget this great year. The Indianapolis 500 mile race is the most exciting event that they will ever be a part of.
From: Jim Gandolf
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